“You are better than Amazon!” How German companies are recruiting AI talent

Marc-David Rompf - 13. March 2020

Amazon is about to employ 90 experts in artificial intelligence at its AI research center in Tübingen. Google, Microsoft, Facebook & co. are also stepping up their investments in their German sites in order to recruit top talent from the booming technology segment.

AI experts in Germany

With a limited field of candidates, this is a clear challenge to local employers. It is also not being ignored: Companies such as Bosch, Siemens, BMW and OTTO are fighting back against the US tech “brain drain” that is siphoning off AI talent.

Success factors in recruitment

In an exclusive piece of market research, dla has investigated the HR strategies used by German companies to score points in the competition for coveted AI experts. Here are, in brief, the principal success factors and action plans we have gleaned from interviews with the top players on the AI scene.

Recruiting strategies


Expert implus


State of the market

What strategies are you developing in the fight for AI talent?

Marc-David Rompf specializes in recruiting candidates to fill top management roles at business & professional services companies. At dla he is the point of contact for all matters revolving around the recruitment of technology experts and decision-makers in the context of digitalization and automation.